Plain-English answers for brands buying creator marketing and creators joining a network: what it costs, how to choose, and what to watch for.
Ask for reporting from a comparable campaign, a region-and-language plan tied to your product, a real process for vetting KOL audiences, and a fee stated in one sentence in the SOW. Walk away from guaranteed price action, follower-count pitches, and 100% upfront with no posting schedule. For scale: fast placements start around $10K; full multi-KOL campaigns run $50–150K+.
Read the guide →Individual crypto KOL rates run from a few hundred dollars for a small niche account to five figures for a top-tier voice doing a dedicated video. At the campaign level, fast placements start around $10K and full multi-KOL, multi-region campaigns run $50–150K+ over 30–90 days; launch bursts around a TGE or listing are custom. Agencies charge a flat fee per placement, a percentage of gross spend, or a monthly retainer — region and format move the number most.
Read the guide →$10K typically buys one mid-tier YouTuber doing a dedicated video, or four or five engaged mid-size creators on TikTok, aimed at one clear goal. It does not buy an always-on, multi-platform presence — that is a different budget, typically $50–150K+.
Read the guide →For one or two videos, a freelancer is cheaper: freelancers typically run $100–500 per video. For a steady flow of ad-ready creative with usage rights and hook variations, an agency is usually cheaper per usable asset once you count your own management hours and the rights fine print. In-house wins only at high, sustained volume with a team to run it.
Read the guide →UGC agencies look for creators who make clean, on-brief content and deliver on time, not for big follower counts. Before you apply, prepare 3–5 short sample clips, one link to your best platform and a clear niche. Good agencies are free for creators and non-exclusive: the brand pays the agency, you never do.
Read the guide →Ready to talk: brief us on a campaign · order UGC videos · apply as a creator.